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At Wilson Diamonds, it’s said you have endless selection to choose from. It sounds too good to be true, but it’s not! Customers like you have been designing their dream rings with Wilson Diamonds since 1974. You can be confident you’ll get exactly what you want when you work with our ring specialists. Start from scratch or combine your favorite elements from  different rings you like! We take pride in knowing we can bring to life the ring of your dreams! The best part is we’ll do all the hard stuff with no unnecessary custom fees. Here’s how simple the design process will be if you decide a completely custom ring is right for you!…

-We use CAD-CAM (Computer Aided Design, or 3D Computer Imaging) technology to make a computer rendering of your custom ring. When your 3D design is done, our customs team will either email it to you or bring you into our store so you can take a look. You’ll review it and make sure everything looks good. With this technology, we’re able to create a mock up of what your ring will look like from every angle. You’ll be able to see all the small details and unique customizations up close before it’s even made! Once you’ve made any revisions, we’ll confirm it with you before moving on to the next step. 

A picture of a diamond ring

After you’ve approved your 3D Design, we send it to our 3D printer to make a model in wax of what it will look like when it’s finished. The wax model can be sent to our store for review if desired. That way you’ll be able to see a physical version of the ring to review for size and details if you still have questions about the digital version.That’s when you can request final changes or approve for casting! 

A picture of a diamond ring

 Our custom teams use the highest quality materials and processes to ensure you get exactly what you’re hoping for. We’re very good about working with timeline and budget but you should expect between 4-5 weeks on most custom rings. The custom team will cast your ring in the gold of your choice, set any small side diamonds or gemstones, and apply all the finishing touches you would expect for fine jewelry.

A picture of a diamond ring

The final step is with our master goldsmith to check all the work so far, set the center stone and clean/polish your ring one last time. Once approved by our goldsmith, a ring specialist will look over it one last time to make sure everything is tight and the sizing is correct. Then we’ll package it up so it’s ready for you! 

A picture of a diamond ring

Here’s a few factors to consider if you’re wondering if a custom design is right for you! 


A big thing to consider when looking for rings is the timeline you and your fiancé will be working with. The typical custom ring takes around 3-4 weeks. It can take longer depending on how many changes you request during the design process. Once you’ve decided what you want, your ring specialist can get the design started for you. The sooner you give your approval on each step, the faster we’ll be able to send it to production. Naturally, the more changes you make, the longer it will take to get to you. If timing is a concern, your ring specialist will see what can be done to get it to you sooner! We can often rush a ring for a fee. Even then you’ll want to give yourself a minimum of 3 weeks for delivery.


One of the biggest appeals of custom designing your ring through Wilson Diamonds is we don’t charge a custom fee to create a ring, unlike most jewelers. Plus you have an unlimited amount of complimentary revisions you’re able to make to your ring before it’s sent to production! If there’s a budget you’d like to stay within, our ring specialists will do everything they can to help you stay within that budget. Ultimately the price of your ring will be contingent on what you’re getting, but included in the price you’re also getting our incredible warranty and lifetime support. We believe your ring should be as unique and special as you and we want you to get your dream ring at the best possible price. We’ll be with you each step of the way! 


According to our ring specialists, if the laws of physics allow for it, it can be done! When you’re ready to start the design process, you’ll meet with one of our ring specialists (either in person or virtually) and share what you’ve got in mind. If there are multiple Pinterest ideas you’ve got, they’ll help you pick and choose the elements from each one you’d like to take into your individualized ring. Once they have an idea of what you’re hoping for, they’ll take your designs and revisions and get to work! Our ring specialists will make suggestions to help ensure your ring’s structure and design will work well with your requests and your budget. They can give advice to make your ring durable, beautiful, and unique!

If you’re ready to start customizing your own ring or would like a quote, use the link below to connect with us and we’ll help get the process started for you! It’s free to start designing a ring or see what’s available! If you’re working with another company on a custom, we’re happy to also give you a quote for the same ring! We have a best price guarantee and are confident we can either match or beat their price for the same quality ring.


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