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  • hello@wilsondiamonds.com
  • (801) 609-6628
  • 364 W 2230 N STE 101, Provo UT 84604
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Wilson Diamonds Logo
a man and a woman are facing each other. The woman's hand is on the man's chest. Their faces are not visible. The woman's hand has a diamond ring on it.
Every Diamond Has a Story

Founded in 1974, we have 50+ years of engagement ring expertise. From subtle changes to full design customizations, our custom team can do it all.

Start Your Custom Design
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Customize Your Dream Ring

Browse our wide selection of engagement rings, center stones, and bands. Let's find the perfect design for your love story.

Shop Now
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Live in Luxury

Whether you're looking to grow your fine jewelry collection or curate a special gift, we'd love to help you find the perfect piece.

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Engagement Rings

Custom Rings

Diamonds

Wedding Rings

Our Promise:

To deliver exceptional service by crafting tailored jewelry solutions that spark enduring love stories.

Close-up of a woman's hands clasped together, wearing a diamond ring on her left hand.

Create Your Dream Ring

You dream it, we make it. We have the best custom ring team in the world. We have no custom fees and will make as many revisions as you need.

Get Started
Close-up of a boy kissing a girl on the forehead.

A Unique Shopping Experience

Imagine buying a ring from your best friend who is an actual ring and diamond expert. It's kind of like that. And nothing like any other jewelry store experience. Friendly, helpful, and NEVER pushy is our focus. Leave your worries behind, relax and enjoy your ring shopping experience.

Get Started
A photo of the first Wilson Diamonds retail location in the 1970s, a small building with a sign that reads 'Wilson Diamonds'. Behind the store are beautiful mountains.

50+ Years of Engagement Ring Expertise

Founded in 1974 by two brothers, Wilson Diamonds began with a simple goal: make engagement ring shopping honest, easy, and joyful. Five decades later, we’re still creating rings and experiences as timeless as the love they represent.

Our Story

Design a Custom Ring

a close-up of a yellow gold, emerald-cut diamond ring with a halo of smaller emerald-cut diamonds, sitting on top of a wedding band against a plain white background
a close-up of a yellow gold, oval-cut diamond ring with a halo of smaller diamonds, against a plain white background
a close-up of a yellow gold, oval-cut diamond ring set into a bezel against a plain white background
a close-up of a yellow gold, diamond ring against a plain white background
Learn More
"LOVE Wilson Diamonds! My husband and I went to multiple different jewelers when we were ring shopping. Wilson ultimately was the clear winner! We designed my ring with them and actually saved money compared to other jewelers. I love getting to go look at their show room whenever I get my ring cleaned now."
Brooke C.
Google Review
A close-up of a woman's hands, wearing a very large diamond ring on her left hand. The woman is wearing a cream sweater and has red nail polish on her fingers.

The Wilson Diamonds Experience

It's refreshing when someone gives it to you straight. That's why you'll get our best price right from the start. We price our rings as fairly and competitively as possible, all the time. We also guarantee the best price on a loose diamond, so if you think you've found a “great deal” somewhere else, it's always in your best interest to check in with us.

See What Our Customers Are Saying

We had a great experience with Wilson Diamonds! They have a very friendly and chill environment in store which we loved because we didn't feel pressured into anything. It doesn't feel like they are just trying to make a sale it feels like they honestly want to help you find the best ring that's the right fit for you!

Hunter M.

They are very kind and understanding! They will work with your budget in any circumstance. It did take a little bit longer to come, but when it did, they where excited to help and they where not pushy at all during the experience! I would recommend to anyone who is looking for a nice ring for that special someone!

Jonah H.

Had the most amazing experience at Wilson's!! The people are absolutely amazing and so easy to work with. They helped me get exactly what I wanted and made my first ring experience something I will never forget. Will forever recommend them!

Breanna M.