Choosing the perfect engagement ring is a big decision. It’s not just about picking something beautiful—it’s about finding a ring that captures your love story and fits your lifestyle. For many first-time buyers, the process can feel overwhelming. But don’t worry—we’re here to make the experience smooth, informed, and enjoyable. Whether you’re shopping in-store or online, this guide will walk you through the essentials of selecting the perfect ring for you (or your partner).
1. Set Your Budget First
One of the most important steps in buying an engagement ring is determining your budget. The good news is that you don’t have to spend three months’ salary—this is an outdated rule! Decide on a number that feels comfortable for you, and we offer a wide variety of stunning rings for every budget, from elegant minimalist designs to show-stopping statement pieces.
2. Understand the 4Cs of Diamonds
Before you dive into selecting a ring, it’s helpful to familiarize yourself with the 4Cs of diamonds: cut, color, clarity, and carat weight. These are the characteristics that determine the quality (and price) of the diamond.
- Cut: Refers to how well the diamond is shaped and how much it sparkles. An “excellent” cut can make a diamond dazzle even if it has a lower carat weight.
- Color: Graded from D (colorless) to Z (light yellow). The closer to D, the rarer and more expensive the diamond.
- Clarity: Refers to the presence of internal or external flaws called inclusions or blemishes. Most diamonds have them, but it’s about how visible they are to the eye.
- Carat Weight: The size of the diamond. Larger diamonds are more expensive, but balancing carat weight with cut quality ensures maximum beauty.
We’re always happy to walk you through the 4Cs in detail, ensuring you get a diamond that fits your vision and your budget.
Pro Tip: Looking for a more affordable alternative to diamonds? Moissanites could be the option for you. They offer brilliant sparkle, durability, and a similar look to diamonds—and can often be more affordable.
3. Choose a Setting That Matches Your Style
The setting holds the diamond in place and greatly influences the overall look of the ring. Popular settings include:
- Solitaire: A classic, timeless choice that highlights a single diamond.
- Halo: A central stone surrounded by a halo of smaller diamonds, which makes the center diamond appear larger and adds extra sparkle.
- Three-Stone: Featuring three diamonds or gemstones, this style is classic and elegant. The center stone is typically larger, with two smaller stones on either side, adding extra sparkle and dimension.
- Vintage: Inspired by designs from the past, vintage rings often feature detailed craftsmanship like engraving, filigree, or delicate patterns, giving them a timeless, romantic feel.
We have a wide variety of styles to fit many different personalities and tastes. Whether you’re looking for something classic or modern, come browse our store or visit our website to find the style that perfectly suits you. And if you have something unique in mind, we can bring your ideas to life with our custom process, helping you create a ring that’s exactly what you envision.
4. Select the Right Metal for Your Band
Your choice of metal will influence not only the appearance but also the durability of your ring. Here’s a breakdown of the most popular options:
- White Gold: A bright, lustrous metal that has a classic appeal. While it looks similar to platinum, white gold is more affordable and requires occasional rhodium plating to maintain its shine.
- Yellow Gold: A timeless choice that offers a rich, warm tone. It’s perfect for those who prefer a traditional look but pairs beautifully with both modern and vintage designs.
- Rose Gold: Known for its soft pink hue, rose gold adds a romantic and unique touch to any ring design. It’s a trendy option that complements a wide range of styles, especially for those looking for something a bit different.
- Platinum: Known for its durability and hypoallergenic properties, platinum is perfect for everyday wear. Although it is more expensive than gold, its strength and rarity make it an excellent investment. Over time, platinum develops a patina, giving it a slightly matte finish, which many people love for its character.
Each metal has its own qualities, so it’s important to consider both your personal style and the wear-and-tear of daily life when making your choice.
5. Think About Lifestyle and Daily Wear
While a gorgeous ring is important, it should also fit comfortably with your daily life. If you or your partner have an active lifestyle or work in a hands-on environment, consider choosing a setting that protects the diamond and sits closer to the finger (like a bezel setting). The right metal and style can ensure the ring remains beautiful through all of life’s adventures.
6. Don’t Forget About Custom Options
We offer custom engagement ring services to help you design a one-of-a-kind piece that’s personal and meaningful. Whether you have a specific idea in mind or need help refining your vision, our jewelry specialists will work with you every step of the way. You’ll be able to choose the diamond, the setting, and any personal touches that make the ring truly unique.
Check out our Custom Ring page to get started with your custom design.
7. Shop with Confidence
When you buy a ring with us, you’re not just purchasing a piece of jewelry—you’re starting a journey with a trusted partner. Our team of jewelry specialists is here to help you navigate every step of the process, from learning about diamonds to choosing a setting and selecting the perfect band. We also offer a free lifetime warranty that covers routine maintenance, so you can have peace of mind knowing your ring is protected. To learn more, visit our lifetime warranty page.
Related: Learn about our Luxury Rewards Program
Final Thoughts
Choosing an engagement ring should be exciting, not stressful. We believe in creating an environment where you can feel confident, informed, and taken care of. If you’re ready to start your journey, we invite you to contact one of our jewelry specialists by using the text feature below or visit us in-store to browse our collection and try on rings.
 (801) 226-2565
 hello@wilsondiamonds.com
364 W 2230 N STE 101, Provo UT 84604