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When it comes to fine jewelry, especially for your wedding or engagement, you definitely want quality. But does wanting the best mean you have to pay an arm and a leg for it?

You and your loved ones deserve jewelry that will sparkle for a lifetime. And when you purchase fine jewelry, you should be able to expect good quality. However, you also want to avoid paying too much. Sometimes the old adage about getting what you pay for is actually true, but that doesn’t mean you should get ripped off, either.

It’s a fact that truly fine jewelry comes at a price; that’s the bad news, since nobody wants to overpay. However, the good news is that being frugal-minded can actually help you find the best jewelry store for your needs. Here are a few things to consider.

  • Be smart.
    Look, everyone wants a good deal. And if you’re shopping for engagement ring, chances are she doesn’t want you to overpay, either. This is a symbol of your lasting love. However, would it be wise to overspend, getting your financial beginnings as a couple off to a rocky start? Show her — and yourself — you’re willing to shop around to find a reputable jeweler who won’t take you both for a ride. It’s in the best interest of you both.
  • Be paitent.
    No matter what kind of jewelry you’re in the market for, don’t walk into a store planning to buy something right off the bat. Patience is paramount when looking for the best value on anything, including jewelry. Online shopping can be a big help here, since you can browse around and compare prices without the pressure of being in the moment. When talking to salespeople, don’t commit and don’t look too eager to buy something (which would require NOT waiting until the last minute to find the perfect piece).
  • Be objective.
    Making a jewelry purchase is often an emotional decision. But while shopping around, remember that this is also a financial decision. Before you even begin the shopping experience, it would be helpful to educate yourself on the tangible elements of fine jewelry, especially gem stones. Learn all you can about the “four C’s”: cut, clarity, color, and carat weight. Learn what they mean and which ones are most important to you. Don’t rely on the salesperson to educate you while you shop.
  • Be choosy.
    Don’t be afraid to act like a “jewelry snob” if you don’t trust the store you’re in. If something feels off, if the salespeople are too pushy, or if you just aren’t ready to buy, be strong. Again, be patient enough to really shop around. Your nose for a good deal can lead you to the best jewelry store — just be selective about who should get your business.

There are lots of jewelry stores in Provo. If you’re willing to do your homework, shop around, and wait for the right opportunity, the best one for you should become clear.