This section will show you how to price a quality diamond in Utah. If you follow these rules, then you’ll be able to figure out whether or not you’re getting a good deal. Our goal is to help you get the best ring and quality diamond at the best price, even on custom made engagement rings.
You’d think you could just go around to different jewelers in Provo, purported “wholesalers”, and your buddy’s best friend’s “source” and compare quotes. This doesn’t work, because you’ll end up thinking the best deal is from the dealer willing to stretch the truth the most. Most of this “truth stretching” occurs ignorantly and is not actually done with dishonest intent, while others knowingly mislead. Either way, you are the one who takes the fall.
Here’s how to price a diamond and figure out your best deal and not get ripped off.